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Make the Most of Geographic Targeting

Make the Most of Geographic Targeting

“Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a…

Use Negative Keywords to Save Money on Your Google Ads

Use Negative Keywords to Save Money on Your Google Ads

“Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting…

Are You Using the Wrong Keyword Matching Options on Google Ads?

Are You Using the Wrong Keyword Matching Options on Google Ads?

If you’re only using broad match types for your keywords, then you have a problem. Unfortunately, broad match types will leave you with a lot of irrelevant, non-converting…

Should You Run Google Ads on Your Competitor’s Brand Names?

Should You Run Google Ads on Your Competitor’s Brand Names?

Should you run Google Ads on your competitor’s brand names? – “Many find success in doing this. CTR and Quality Score will likely be low on these terms…

How To: Pay for Conversions, Rather Than Clicks on Google Ads

How To: Pay for Conversions, Rather Than Clicks on Google Ads

As of last month, Google has announced that you can now choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means…

Does Click Fraud Detection Work? How AI Can Help to Detect Fraudsters

Does Click Fraud Detection Work? How AI Can Help to Detect Fraudsters

You may have heard it whispered in the locker rooms or chatted about by the water fountain and it’s started to grow in volume, but what is click fraud and how…