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Get Your Business Prepared for the Gift-Giving Season

Get Your Business Prepared for the Gift-Giving Season

Did you know that 67% of Christmas shoppers plan before they purchase? Therefore, it’s never too early to start planning, as searches for “gifts for” and “gifts…

How Do Google Shopping Ads Work?

How Do Google Shopping Ads Work?

Shopping ads use your existing Merchant Center product data – not keywords – to decide how and where to show your ads. The product data we submit through…

How to Reduce Shopping Cart Abandonment

How to Reduce Shopping Cart Abandonment

As an online retailer, I’m sure you understand the pain that shopping cart abandonment inflicts on small and large businesses alike. But it’s only when you appreciate…

Amazon Pulls Back on Google Shopping Ads During Prime Day

Amazon Pulls Back on Google Shopping Ads During Prime Day

“On Monday (15/07/2019), the first day of Amazon’s two-day Prime Day sales event, the retail giant appeared to abruptly stop spending on Google Shopping…

Make the Most of Geographic Targeting

Make the Most of Geographic Targeting

“Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a…

Use Negative Keywords to Save Money on Your Google Ads

Use Negative Keywords to Save Money on Your Google Ads

“Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting…