Amazon Pulls Back on Google Shopping Ads During Prime Day

“On Monday (15/07/2019), the first day of Amazon’s two-day Prime Day sales event, the retail giant appeared to abruptly stop spending on Google Shopping ads. From mid-June to Sunday, Amazon.com Inc.’s Google Shopping impression share rapidly rose as the retail giant boosted its investment in the Google ad format, according to digital marketing firm Merkle. But on Monday, the first day of Amazon’s two-day Prime Day sales event, the retail giant appeared to abruptly stop spending on Google Shopping ads.

While it is difficult to know why Amazon would shut down its Google Shopping campaigns during its sales event, it may be to keep Google from gathering data on its products via Shopping ads, says Andy Taylor, Merkle’s director of research. The retailer may also be seeking to avoid overwhelming the site with traffic, which last year caused Amazon to crash.” Find out more…

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KevinR

Kevin is the founder of Your Digital Marketer and while he’s not working on client’s PPC campaigns he spends his time communicating with clients on a one-to-one basis to ensure that each client understands what their company can do to further improve their online presence.

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