Did you know that 67% of Christmas shoppers plan before they purchase? Therefore, it’s never too early to start planning, as searches for “gifts for” and “gifts from” start accelerating during the final week of October.
With the rise of mobile and the emergence of new platforms, consumers have changed how they shop. They want to buy from brands that help them discover new things, find what they need, and get things with the least amount of friction, all in a personalised and relevant way. It’s more important now than ever to lay the digital groundwork early for success during the 2019 holiday season.