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Google Announces Their New Predefined Landing Page Reports


KevinR - 22nd October 2018 - 0 comments

“There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report. Both reports have been available in the “Landing pages” page. However, soon you’ll be able to easily manipulate and chart them in the Report Editor, as well as add them to your custom dashboards.

The landing pages report is an improved version of the final URL report, as it contains additional columns:

  • Mobile speed score
  • Mobile-friendly click rate
  • Valid AMP click rate

The expanded landing pages report includes all the same columns as the landing pages report, but also shows the URL users reach after contextual substitutions have been made and custom parameters have been added.

You’ll be able to easily engage with all of your landing page performance data through multi-dimensional tables and charts. For example, you can create a pie chart for conversions segmented by expanded landing pages or landing pages.”

Source: Google Ads Announcements

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KevinR

Kevin is the founder of Your Digital Marketer and while he’s not working on client’s PPC campaigns he spends his time communicating with clients on a one-to-one basis to ensure that each client understands what their company can do to further improve their online presence.

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