How to Get More Reviews and Why They Impact Google Shopping Ads!

When you’re looking for products on Google, you’ll likely come across shopping ads in the mix of your search results. These can often be dismissed by many of us, but we’re much more likely to take note and more importantly click, when we see one little feature on the ad. The star rating that tells us how good the site is (Google Seller Rating)!

It’s an automatic extension of the Search Network ads that will only be added if you’re up to scratch with a tight criteria (as with anything Google) that provides that social proof we all need to make impulse buys and trust sellers. With research showing that 84% of people trust Google reviews as much as their own friends, there’s no better time to get your hands on a Google Seller Rating.

How do I get a Google Seller Rating?

Google can’t be handing out 5-star seller ratings to anyone on the street, it’s the rigorous testing and criteria that gives Google it’s credibility and if you want to join the club, you have to align with their ideology. So what do you need to get your hands on a Google Seller Rating?

  • A minimum of 150 reviews
  • An average rating of at least 3.5 stars from these reviews
  • 30+ reviews over a 12-month span to hold the Seller Rating

How do I reach 150 reviews?

150 reviews is a lot, especially if you’re just starting out in the world of Google Shopping Ads. Luckily, these don’t all have to be from the same place and Google will pull this information from at least five different areas:

  • Google Customer Reviews – A free service that collects comments and feedback following a purchase.
  • StellaPulse – A third-party company with the purpose to analyse the quality of your service. It completes this with the data collection of your current customers.
  • Performance metrics – The use of the performance metrics from shopping research coming from Google.
  • Google Consumer Survey Ratings – The ratings that you receive, collecting information on certain brands and sellers.
  • Shopping Reviews from your domain – Reviews left at your store from a list of 32 approved platforms of review.

The most important of the five is plainly and simply the Google Customer Reviews which can be set-up with the following instructions coming from the horse’s mouth (the horse is Google):

  • Sign into or create your Merchant Center account.
  • Choose the “Merchant Center programs” option in the upper right-hand corner.
  • Find the “Google Customer Reviews” option and click “Get Started.”
  • When you’re in, copy and paste the survey opt-in code to your website.

Once you’ve got this all set this up, your customers can leave reviews after they’ve purchased one of your products and you’ll be well on your way to the 150 threshold.

How to get more reviews:

Obviously it’s not going to be easy to get your reviews rolling in if you leave it down to fate, so a strategy has to be decided on.

There’s a few ways that you can do this from sending an email asking customers to review their experience or by using incentives such as discount codes or offers that can only be accessed following the review of your product/service.

Studying sites such as the aforementioned StellaPulse will give you an insight into what makes reviews tick, but clever marketing techniques, incentives and personalisation is key to grabbing onto reviews.

Emails, text messages, chat bots etc. with the ability of personalisation will go down great and if there’s a little bit of an incentive there with a great product and/or service, the chances are that you’ll be in with more reviews than you can shake a stick at. High ratings are everything though, make sure that your game is dialled in to collect all those 4 and 5 star ratings.

If you would like to find out how your business can achieve more sales through Google Ads, please get in touch or take a look around our site.
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Kevin is the founder of Your Digital Marketer and while he’s not working on client’s PPC campaigns he spends his time communicating with clients on a one-to-one basis to ensure that each client understands what their company can do to further improve their online presence.

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