How To: Pay for Conversions, Rather Than Clicks on Google Ads

As of last month, Google has announced that you can now choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means you only pay when someone converts on your website or app – and you’ll never pay above your target cost per action (CPA). Let’s say your target CPA is £10, and you drove 30 conversions over the weekend. You’ll pay exactly £300, with an actual CPA of £10. You won’t be charged for clicks or impressions. The option to pay for conversions is only available when you use Target CPA with Display campaigns.

Source: Brent Besson, Product Manager, Google Ads

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KevinR

Kevin is the founder of Your Digital Marketer and while he’s not working on client’s PPC campaigns he spends his time communicating with clients on a one-to-one basis to ensure that each client understands what their company can do to further improve their online presence.

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