Make the Most of Geographic Targeting

“Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations or tiered demographics.

Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you won’t. This specific type of targeting could help increase your return on investment (ROI) as a result.

When it comes to advertising on Google Ads, consider the estate agent adage: “Location, location, location!” Regardless of how great your ad is, it probably won’t perform as well if it doesn’t appear in the right places. Reach your customers where they are and where your business can serve them by using Google Ads location targeting. You can set and then adjust your location targeting settings at any time.”

Is your Google Ads account setup correctly, or are you worried about wasting your budget?

As a Google Partner, PPC agency it’s our job to lower your costs while increasing conversions from Google Ads. Find out the benefits of using our Google Ads management service here.

Source: Google Ads

Author avatar

KevinR

Kevin is the founder of Your Digital Marketer and while he’s not working on client’s PPC campaigns he spends his time communicating with clients on a one-to-one basis to ensure that each client understands what their company can do to further improve their online presence.

Related posts