“Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations or tiered demographics.
Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you won’t. This specific type of targeting could help increase your return on investment (ROI) as a result.
When it comes to advertising on Google Ads, consider the estate agent adage: “Location, location, location!” Regardless of how great your ad is, it probably won’t perform as well if it doesn’t appear in the right places. Reach your customers where they are and where your business can serve them by using Google Ads location targeting. You can set and then adjust your location targeting settings at any time.”
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Source: Google Ads