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Are You Using the Wrong Keyword Matching Options on Google Ads?

Are You Using the Wrong Keyword Matching Options on Google Ads?

If you’re only using broad match types for your keywords, then you have a problem. Unfortunately, broad match types will leave you with a lot of irrelevant, non-converting…

Should You Run Google Ads on Your Competitor’s Brand Names?

Should You Run Google Ads on Your Competitor’s Brand Names?

Should you run Google Ads on your competitor’s brand names? – “Many find success in doing this. CTR and Quality Score will likely be low on these terms…

How To: Pay for Conversions, Rather Than Clicks on Google Ads

How To: Pay for Conversions, Rather Than Clicks on Google Ads

As of last month, Google has announced that you can now choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means…

Does Click Fraud Detection Work? How AI Can Help to Detect Fraudsters

Does Click Fraud Detection Work? How AI Can Help to Detect Fraudsters

You may have heard it whispered in the locker rooms or chatted about by the water fountain and it’s started to grow in volume, but what is click fraud and how…

Introducing Four New Search Ad Position Metrics

Introducing Four New Search Ad Position Metrics

Posted by Julien Jacquet, Product Manager, Google Ads – “It’s important to understand where your ads appear on the search results page. For example,…

Boost Your Lead Capture Form Conversions with These 5 Simple Tweaks

Boost Your Lead Capture Form Conversions with These 5 Simple Tweaks

If you’re looking to tweak your lead capture form for more conversions, you are not alone. Just 22% of all businesses are actually happy and content with their…