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Does Click Fraud Detection Work? How AI Can Help to Detect Fraudsters

Does Click Fraud Detection Work? How AI Can Help to Detect Fraudsters

You may have heard it whispered in the locker rooms or chatted about by the water fountain and it’s started to grow in volume, but what is click fraud and how…

Introducing Four New Search Ad Position Metrics

Introducing Four New Search Ad Position Metrics

Posted by Julien Jacquet, Product Manager, Google Ads – “It’s important to understand where your ads appear on the search results page. For example,…

Boost Your Lead Capture Form Conversions with These 5 Simple Tweaks

Boost Your Lead Capture Form Conversions with These 5 Simple Tweaks

If you’re looking to tweak your lead capture form for more conversions, you are not alone. Just 22% of all businesses are actually happy and content with their…

How to Get More Reviews and Why They Impact Google Shopping Ads!

How to Get More Reviews and Why They Impact Google Shopping Ads!

When you’re looking for products on Google, you’ll likely come across shopping ads in the mix of your search results. These can often be dismissed by many of…

Google Announces Their New Predefined Landing Page Reports

Google Announces Their New Predefined Landing Page Reports

“There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report. Both reports have been available…

7 Dos & Don’ts for Your PPC Landing Page

7 Dos & Don’ts for Your PPC Landing Page

PPC landing pages are something that a lot of businesses seem to struggle with – granted they can be a little tricky from time-to-time – but with a little…