We kick off the campaign with a bespoke technical audit of your website which includes both the desktop and mobile versions. It may sound boring however the technical aspect of SEO is our favorite part and is still the bedrock of a successful SEO strategy. We then take our microscope and examine what your competitors are doing right and wrong in terms of technical implementation which will further allow us to ensure that your website stands out from the crowd!
A brief overview of what can be expected within our audits:
Crawl analysis, mobile optimisation, technical duplication, content indexation, duplicate content, page attributes, content serving, crawl errors and deficiencies (400 errors, 500 errors, etc), image optimisation, internal link structure, html sitemaps, xml sitemaps, page speed, structured data, rich snippets & schema, social integration, open graph tags, twitter cards, external elements, index status, url structures & overly dynamic urls, usage of frames, domain age and error pages.